One of my favorite things to do is to help brand a business! A business brand and logo is so important. You only get one chance to make a first impression and having a professional logo will automatically set you a part from your competition. And let me tell you, there are some unprofessional logos out there and I am guilty of not contacting a company because their logo looks unprofessional. Am I the only one that does this?!?!
A great and powerful extension of a logo or brand many are using is an icon or symbol. In a world filled with social media and apps everyone has grown accustomed to a symbol or icon for a company. Facebook, we know as the f, twitter as the bird, etc. So, when you are thinking of your brand it is also a great idea to envision how your logo can be conveyed as an icon. It is another way for your customers to instantly recognize you plus you can use it as your profile picture for any of your social media accounts.
Here are 2 of the latest icons/symbols I’ve created.
(FYI I did not create the Firm logo above, I just created the symbol to the left.)
Contact me today if you are interested in creating a brand for your company!